Content
Many things should be considered, specifically metadata and taxonomies of the content. Think of this as the go-to option for allowing users to create their own experience using search tools. Effective organization makes for an effective product no matter if it’s one page website vs multiple pages. For a single page, that organization may come in the form of information architecture rather than full-on site structure.
By using this tool you can pre-planning your website structure. This gives users options to choose where they want to go next with all the internal links on the same page. The structure of your site has a significant impact on the experience of your visitors. A website often consists of multiple pages to provide elaborated information and guidelines to the users.
Make navigation quick and easy
The main goal here is to check if users can easily get what they need from your app or website. Testing activities can be conducted at different stages of the design process to guide designers and polish IA. They are often a part of the research phase, especially if you’re looking for ways to redesign an existing how to plan a website structure app or website. This deliverable is a bridge between the information architect and a UX/UI designer. Using a wireframe, you can conduct user testing to understand if an IA serves its purpose. These test results will allow you to apply the changes before developers and UI designers start working on a product.
Otherwise, you’re essentially guessing about what could be beneficial for improving UX, which leaves the success of your project up to chance. How the primary topics you’ll cover in your pillar pages will be optimized for broad, high-volume keywords. One of your top user interface design goals should be to help users find exactly what they want as quickly as possible. So if it’s easier to locate a casino exit than your product pages, follow these tips to shorten the customer journey. You can provide test subjects with predetermined categories in which to group products.
Google learns which post/page is more important
You can add breadcrumbs to your CMS Hub website by creating an advanced menu module. If you run your website on the WordPress CMS, we’ve written an easy tutorial on how you can add breadcrumbs to WordPress. Victorious is an SEO agency that leverages a wealth of performance data and market research to create scientifically-driven SEO strategies.
The index contains information about all the books in the library – or in Google’s case, all the webpages it knows about. When Google visits your website, it detects new and changed content and updates its index. Your website structure, much like a building layout, can be a silent and powerful communication tool. The concern to develop a good structure for a website should be present from its planning.
Insert/edit link
The purpose of sitelinks is to make navigation easy for the users. Website architecture optimized for SEO is attractive and efficient for bots to crawl. This helps them find and display your content in the search engine results pages . Website structure is the way to organize and deliver content on your website to help the users to quickly and easily find the information.
- We have already alluded to what site structure is in the introduction.
- As a rule of thumb, consider deploying breadcrumbs if you have many pages on the third and deeper level which you can’t possibly cover with your header navigation.
- Along with creating internal links to main category and subcategory pages.
- Authors may also choose to use a system identifier that refers to a specific version of an HTML 4 DTD when validation to that particular DTD is required.
- When users get lost, reach a dead end or become confused, bounce rates and shopping cart abandonments increase.
- In addition, when it comes to written content, try to make your categories roughly the same size.
- Although generally considered as less relevant to smaller sites, a site map is still an important part of a site’s structure, improving accessibility.
These pages only need to show what your visitors need to know to be convinced. If you add a new unique tag to every post or article, you’re not structuring anything. Make sure each tag is used at least twice, and that your tags group articles that genuinely belong together.
Website Architecture – Definition and Importance of a Good Website Structure
So the more disorganized your website architecture is, the less context Google has about your webpages and their relation to one another. But you’ll know from context that there should be a bed in the bedroom, a toilet in the bathroom, and so on. Website architecture refers to the hierarchy of the pages on your site and how each page is connected.
Navigational elements help to reinforce the hierarchy within your website architecture so search engines understand your top priority pages. But navigation also creates clear pathways for customers to achieve their goals on your site. Therefore, we could argue that navigation is one of the most important design elements on the page. Use a mega menu – Mega menus are a common solution for sites with extensive product lines.
Importance for SEO
Here, you can see all pages and subdomains and filter them by traffic share and number of keywords. Export the results in .xls or .csv to examine the structure by URLs. Pages are connected in a linear manner https://globalcloudteam.com/ and all follow a logical path of actions, for example, from the main page to the service page and to the request/quote page. It works well for small websites that aim to present a product, service, or brand.
